Starting today, Marfeel Analytics automatically detects and classifies traffic from over 20 major AI platforms. All grouped under the new "AI" traffic medium, so you can finally see, measure, and act on the rise of AI-driven content discovery.
Search AI: Google AI Overviews, Discover Overviews, Perplexity, You.com, Arc Search, Phind
Conversational AI: ChatGPT, Claude, Gemini, Bard, Copilot, Meta AI, Mistral
Enterprise & Tools: Copy.ai, DeepSeek, Komo AI, Writesonic, Blackbox AI
Use it to:
- Understand how AI platforms are fueling your traffic
- Track what content performs best across AI experiences
- Align your strategy with how modern audiences discover
Read how AI traffic is tracked →
Google Attribution, Evolved
We’re also redefining how Google traffic is attributed because not all Google clicks are the same. Until now, all Google traffic appeared as Traffic Medium = Search.
Starting today:
- If Google sends a user to your homepage, it’s tracked as
Traffic Medium = Direct&Traffic Source = Google - If it lands on a section or article, it’s still
Traffic Medium = Search
Why? Homepage visits often signal brand intent, not discovery. This change helps you isolate owned demand from earned traffic—crucial for understanding brand strength in a world of disappearing direct intent.
No Setup Needed. It’s Live.
Open your analytics. Filter by "AI" medium. Start uncovering where the future of your traffic is coming from.