How can loyal readers impact my ad monetization strategy?

Understanding how many ad impressions your loyal readers register compared to your newer readers can help you customize strategies for which stories to place ads in, and the mediums via which you want to promote those stories.

Example using your newsroom in Marfeel

How to build this report:

  • Insights > Explore
  • Metrics = Unique users, Ad Impressions, Total Ad Revenue, and ARPU
  • Group by = Audience loyalty

Want to learn more about audience loyalty?

Find out more here or reach out to your Customer Success Manager.