Can I see the specific keywords driving my Google traffic and via which stories?

Understanding which Google keywords are driving most search users to your site, and knowing which stories are ranking for those keywords, will help you find stories to update or reinforce with other content, as well as craft future content strategies geared toward maximizing Google traffic.

Example using your newsroom in Marfeel

How to build this report:

  • Insights > Explore
  • Metrics = Google Search Impressions, Google Search Position, Google Search Clicks, and Google Search CTR
  • Group by = Search keyword and Page title

Don’t have your audience integrated in Marfeel?

Check how to do it here or ask our support team or your Customer Success Manager.