Marfeel now collects and tracks Facebook Stories from your connected Pages, giving you complete visibility into your ephemeral content performance alongside traditional Posts.
Stories have become a critical format for publishers to engage audiences with timely, authentic content. Until now, tracking Stories performance required manual checks in Facebook’s native tools or piecing together incomplete data. This update brings Stories analytics directly into Marfeel, where you can analyze them alongside your Posts, Instagram content, and editorial performance.
What You Get
Automatic Stories Collection: When you connect a Facebook Page to Marfeel, the platform now automatically fetches both Posts and Stories. No additional configuration needed.
Complete Engagement Metrics: Track impressions, interactions, replies, reactions, shares, and other key metrics for each Story. Understand which Stories resonate with your audience and drive engagement.
Unified Facebook Analytics: View Posts and Stories side by side in your analytics dashboards. Compare performance, identify trends, and make data-driven decisions about your content strategy.
Editorial Content Linking: Stories published through Marfeel Amplify are automatically linked to their source articles, enabling you to track the full content journey from publication to social distribution to audience engagement.
Real-World Use Cases
Social Media Teams: Measure the impact of your Stories strategy. Identify which types of Stories drive the most engagement and optimize your content mix accordingly.
Editorial Planning: Understand which Stories formats work best for different content types. Use these insights to refine your social distribution strategy.
Cross-Platform Analysis: Compare Stories performance on Facebook and Instagram in one place. Identify platform-specific trends and tailor your content strategy for each audience.
Campaign Tracking: For time-sensitive campaigns or breaking news, track how your Stories perform in real-time alongside your other social content.
This feature is available now for all Marfeel customers with Facebook integrations. Stories data will begin appearing in your dashboards automatically for connected Pages.