Find below the definitions for the available metrics and dimensions for the Marfeel Social module.
Metrics
The Marfeel social module unifies the metrics of different social networks under the same name. Here’s the matching table:
| Social Network | Comments | Followers | Likes | Posts | Shares |
|---|---|---|---|---|---|
| Comments | Followers | Reactions | Posts | Shares | |
| Comments | Followers | Likes | Posts | Shares |
Comments
The number of comments on Facebook and Instagram.
Followers
The number of followers of a social network account.
Likes
The number of Reactions (Facebook) and Likes (Instagram) on Social Posts.
Posts
The number of Posts (Facebook, Instagram).
Shares
The number of Shares (Facebook, Instagram).
Dimensions
Has Social
Designation that indicates if an article has been linked in a Social Post.
Social Network
Designation that indicates in which social network an article has been linked in a Social Post. It can be Facebook or Instagram.
Social Account Name
The name of the publisher’s account or accounts that have been integrated with Marfeel’s platform.
Social Account Owner
It can take the values Own or External and it indicates if the social account is owned by the publisher or if it’s an account from an external reader or influencer.