Social Metrics and Dimensions

Find below the definitions for the available metrics and dimensions for the Marfeel Social module.


The Marfeel social module unifies the metrics of different social networks under the same name. Here’s the matching table:

Social Network Comments Followers Likes Posts Shares
Facebook Comments Followers Reactions Posts Shares
Instagram Comments Followers Likes Posts / Stories -
Twitter Comments Followers Likes Posts Shares
Reddit Comments Followers UpVotes Posts -
TikTok Comments Followers Likes Stories -
Youtube Comments Subscribers Likes Videos -


The number of comments under each social post.


The number of followers of a social network account.


The number of positive reactions (likes) on each social posts.


The number of posts or stories.


The number of times each post has been shared.


Has Social

Designation that indicates if an article has been linked in a Social Post.

Social Network

The social network the post has been published in.

Social Account Name

The name of the publisher’s account or accounts the post has been published from. On Reddit case, it will be the Subreddit.

Social Account Owner

It can take the values Own or External and it indicates if the social account that published the social post is owned by the publisher or if it’s an account from an external reader or influencer.