You can now modify any element on your pages—CTAs, headlines, layouts, colors—and target those changes to specific audience segments. Run A/B tests on a subset of users. Deliver personalized experiences to returning visitors. All directly in Marfeel Experience Manager, no developer tickets required.
Page Transformations combines two capabilities that typically require separate tools: experimentation (test variations to find what works) and personalization (deliver tailored experiences to the right audience). Select an element, apply a transformation, define who sees it, and measure what drives results.
Here’s how you can get started:
- Select any element visually or by CSS selector—AI-powered suggestions help you target the right content
- Apply transformations instantly: change colors, swap styles, replace text, inject new content, reposition elements
- Target specific audiences to show different experiences to different user segments
- Preview changes in real-time before publishing
Experimentation use cases
Test variations on a portion of your traffic to find what converts:
CTA optimization
Test button colors, text, size, or position on 50% of users. Compare “Subscribe Now” vs. “Get Started Free” vs. “Join 10,000+ Readers”. Small copy changes often yield 10-30% conversion lifts.
Visual hierarchy testing
Reposition elements to test what users see first. Move subscription CTAs above the fold for half your audience and measure the impact.
Style and color variations
Test color psychology with controlled experiments. Red vs. green buttons. Bold vs. subtle treatments. High-contrast vs. minimal designs.
Headline testing
Replace headline text to test emotional vs. factual framing, question vs. statement formats, or length variations. Headlines are the highest-leverage element on any page.
Personalization use cases
Deliver tailored experiences to specific audience segments:
Returning visitor experiences
Show different CTAs to first-time visitors vs. returning readers. New visitors see “Start your free trial” while loyal readers see “Upgrade to Premium.”
Geographic personalization
Display region-specific promotions, pricing, or content. Show localized offers to users in specific markets without creating separate pages.
Behavioral targeting
Customize experiences based on user behavior. Readers who’ve visited pricing pages see streamlined subscription CTAs. Users from social traffic see content optimized for engagement.
Promotional campaigns
Inject targeted banners or announcements for specific segments. Show seasonal offers to high-intent users without cluttering the experience for everyone else.
One tool, two outcomes
Page Transformations works for both testing and tailoring:
| Goal | How it works |
|---|---|
| Experimentation | Split traffic, show variations, measure which performs better |
| Personalization | Target segments, deliver tailored content, optimize for each audience |
Changes apply dynamically. The same page serves different experiences to different users based on your targeting rules.
Available now
Page Transformations is live in Marfeel Experience Manager. Create a new experience, select Page Transformations, define your audience, and start delivering smarter experiences.
Test what works. Personalize what converts.
Happy optimizing!