Managing Experiences

Experiences Experience Manager
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The Experiences list is your central hub for finding, filtering, and managing all experiences in your account. Navigate to Experiences in the Marfeel Hub sidebar to access the list view.

Experience status indicators

Each experience displays a colored status indicator (bullet) showing its current state:

Experience status indicators
Experience status indicators2304×1440 224 KB

Color Status What it means
Green Active Experience is live and delivering to users
Orange Inactive Experience is paused and not delivering
Schedule icon Scheduled Experience has a future start date configured
Tick icon Completed Experience was scheduled has has been delivered
Black Archived Experience has been archived and is no longer active

The status appears as a colored bullet to the left of the experience name, making it easy to scan and identify active vs. inactive experiences at a glance.

Automatic archiving

Inactive experiences are automatically archived after 14 days. This keeps your experience list clean and focused on active campaigns. Archived experiences can still be accessed by adjusting the status filter.

OmniSearch: Intelligent filtering

The search bar at the top of the experience list uses intelligent detection to help you find experiences quickly. You don’t need to specify which field you’re searching — the system automatically detects what you’re looking for.

OmniSearch: Intelligent filtering
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How OmniSearch works

Type anything: Enter any search term — country names, experience names, tags, test groups, or other attributes.

Automatic detection: The system analyzes your input and suggests relevant filters. For example:

  • Type “Argentina” → System detects this is a country and offers to filter by Country = Argentina
  • Type “test custom” → System detects this matches experience names and shows matching experiences under Name

Smart filtering: When you select a suggested filter or press Enter, only experiences matching that criteria are displayed. For geographic filters like countries, the list shows experiences that:

  • Target users from that country (configured in Targeting tab)
  • Will be shown to users connecting from that country

Searchable dimensions

OmniSearch can detect and filter by multiple dimensions:

Experience attributes:

  • Name: Experience title
  • Tags: Custom tags assigned to experiences
  • Test Group: A/B test group assignments
  • Category: Blueprint category (Recommender, Custom, Widget, Setup, etc.)
  • Format: Experience format (Flowcard, Inline, Popup, Tag, etc.)
  • Layout: Layout template used
  • Created By: User who created the experience
  • Updated By: User who last modified the experience
  • Priority: Delivery priority value
  • Status: Active, Inactive, Scheduled, Archived

Targeting dimensions:

  • Country: Geographic targeting
  • First test group: Test group dimension
  • Any other targeting dimension configured in your experiences

Quick open behavior

Single result shortcut: If your search returns a single experience and you press Enter or click the experience name in the dropdown, the experience opens directly in the editor. This provides fast access to specific experiences when you know the name.

Example workflow:

  1. Type “test custom layout” in the search bar
  2. System shows matching experiences under “Name”
  3. Press Enter or click the experience
  4. Experience opens in the editor

Customizable columns

Click the table settings icon (grid icon) next to the New experience button to choose which columns appear in the experience list.

Available columns: Name, Tags, Test Group, Category, Format, Layout, Created, Created By, Updated, Updated By, Priority, Last 24h, Status.

Check or uncheck columns to customize your view. Changes apply immediately.

Clickable tags for quick filtering

When the Tags column is visible, click any tag to instantly filter the list to show only experiences with that tag. The tag appears as an active filter chip above the list. Click the X on the chip to remove the filter.

Common tasks

Find experiences targeting a specific country

  1. Type the country name in the OmniSearch bar (e.g., “Colombia”)
  2. Select Country = Colombia from the suggestions
  3. Press Enter or click the suggestion
  4. Experience list shows only experiences targeting users from Colombia

Find all experiences with a specific tag

Option 1 - Using tags column:

  1. Locate an experience with the desired tag in the Tags column
  2. Click the tag
  3. List filters to show all experiences with that tag

Option 2 - Using OmniSearch:

  1. Type the tag name in the search bar
  2. System may suggest tag-based filtering
  3. Select the tag filter

Open a specific experience quickly

  1. Type part of the experience name in the search bar
  2. Matching experiences appear in the dropdown under “Name”
  3. If only one match, press Enter to open it directly
  4. If multiple matches, click the desired experience name

View only active experiences

The default view shows Active and Inactive experiences. To see only active:

  1. Click the Status filter chip above the list
  2. Deselect “Inactive”
  3. Only active experiences remain visible

Alternatively, the Status filter can be adjusted through the filter controls.

Customize your view for A/B testing workflow

  1. Click the table settings icon (grid)
  2. Enable these columns: Name, Test Group, Status, Updated, Last 24h
  3. Disable columns you don’t need (Format, Layout, Created By)
  4. Your view now focuses on test-related information

Tip: The Test Group column is clickable. Click any test group name to instantly filter the list and show only experiences belonging to that test group.

Organize with tags

Tags provide a flexible taxonomy system for organizing and finding experiences. Unlike fixed categories like Format or Blueprint, tags are custom labels you create to group experiences by any criteria that makes sense for your workflow.

Tags
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How to add tags to an experience

Tags can be added from within the Experience Manager editor:

  1. Open any experience for editing
  2. Look below the experience title at the top of the editor
  3. You’ll see a Tags field (a small text input box)
  4. Click the field and type a tag name
  5. Press Enter to add the tag
  6. Repeat to add multiple tags to the same experience

Tags are saved automatically with the experience. There’s no predefined list of tags — you create them as needed by typing new tag names.

When to use tags

Tags work as conceptual groupings that help you organize experiences beyond their technical attributes:

Campaign-based organization:

  • Tag all experiences for a holiday campaign with “black-friday-2026”
  • Tag subscription drives with “sub-campaign-q1”
  • Tag seasonal content with “summer-2026”

Team-based organization:

  • Tag experiences by team: “editorial-team”, “growth-team”, “product-team”
  • Tag by owner: “managed-by-john”, “marketing-dept”

Testing and experimentation:

  • Tag all tests related to a hypothesis: “test-scroll-depth”, “test-cta-colors”
  • Tag experiments by stage: “testing”, “proven-winner”, “deprecated”

Content strategy:

  • Tag by audience: “new-readers”, “loyal-subscribers”, “mobile-users”
  • Tag by content type: “news-widgets”, “sports-content”, “local-news”

Geographic campaigns:

  • Tag regional campaigns: “latam-campaign”, “europe-only”, “us-domestic”

Finding experiences by tags

Once tagged, experiences become easier to find using two methods:

Click tags in the list: When the Tags column is visible in the experience list, any tag is clickable. Click a tag to instantly filter the list to show only experiences with that tag. See Clickable tags for quick filtering above.

Search by tag: Use OmniSearch to find tagged experiences. Type the tag name in the search bar, and the system will show all experiences with that tag.

Tagging strategy: Establish tag naming conventions with your team to avoid duplicates like “test” vs “testing” vs “tests”. Consistent tag names make filtering more effective.

Clone experiences

Cloning creates an exact copy of an existing experience with all configuration intact. Clones are created as Inactive (Draft) with “(copy)” appended to the name.

Three ways to clone

From the experience list (single): Click the three-dot menu (⋯) next to any experience name → Select Clone. The editor opens with all settings from the original.

From the experience list (bulk): Select multiple experiences with checkboxes → Click Actions menu → Select Clone. Multiple clones are created immediately.

From within the editor: Click the dropdown action button (next to Save & Publish) → Select Clone. The editor reloads with a cloned version.

What gets cloned

When you clone an experience, the following are copied:

  • Format configuration: All Format tab settings (triggers, snap points, placement, etc.)
  • Content configuration: All Content tab settings (layouts, recommender settings, styles, etc.)
  • Targeting rules: All Targeting tab filters and dimensions
  • Delivery settings: Priority, frequency capping, scheduling (except start/end dates are reset)
  • A/B test configuration: Test group assignments and variant settings
  • Tags: All tags from the original experience

What is NOT cloned:

  • Status: Clones are created as Inactive (Draft state) regardless of original status
  • Scheduling dates: Start and end dates are cleared
  • Performance data: Metrics and stats from the original don’t carry over

Version control tip: Before making significant changes to a working experience, clone it first. This creates a backup you can reference or restore if needed.

Going deeper