Extra Editorial metadata

Compass can also read custom meta tags if not all of your article’s information is visible on a page.


If some of your articles are signed different than your usual author names, you can still privately track the real author in compass.

Whenever an article is signed by a generic author like “The Newsroom”, “The team”, or with initials, such as “I.S.” instead of a full name, include in the head of the page the following meta:

<meta property="mrf:authors" content="Author 1" />

You can list as many authors as necessary with semicolons:

<meta property="mrf:authors" content="Author 1;Author 2;Author 3" />


If an article belongs to multiple sections, add the following meta tag in the page’s head:

<meta property="mrf:sections" content="Parent section;Child Section" />

You can also take advantage of this tag to group articles from different sections together, such as:

<meta property="mrf:sections" content="Branded Content;Article with Video" />

Add as many values as necessary, separated by semicolons.


Marfeel allows custom tagging and taxonomies via the mrf:tags meta.

<meta property="mrf:tags" content="tagGroup1:tag_name;tagGroup2:another_tag_name" />

Tags can be used for things like:

  • Type of article: article, longform, branded, gallery etc.
  • By user need: update me, keep me on trend, give me perspective, educate me, inspire me, Divert me
  • Editorial categories

By convention tags can use colons. The first part before the colon is called tag group and the second part is the tag name. These would be working examples:

<meta property="mrf:tags" content="contentType:infography;userNeed:inspire" />
<meta property="mrf:tags" content="category:ukraine;userNeed:update" />

Both tag names and tag groups can include spaces, upper or lower cases and any other character except for :. An article tagged with Ticker Symbol:AMZ will generate a tag group named Ticker Symbol and a tag name AMZ.

In case multiple tags under the same tag group need to be added multiple pairs have to be declared:

<meta property="mrf:tags" content="Ticker Symbol:AMZ;Ticker Symbol:GOOGL" />

Custom canonical for syndicated content

By default, Marfeel assigns the traffic to the canonical URL informed on the page.
If you are using syndicated content from a third-party site, you usually want to attribute that traffic to your domain.

You can use mrf:canonical meta property to inform Marfeel to use that URL instead of the canonical one.

<meta property="mrf:canonical" content="https://yourdomain.com/yourcanonical" />
Please note that the use of mrf:canonical will not have any effect on SEO, Google Analytics or any other tool. This is a Marfeel-specific parameter used only for reporting convenience

In case you are using AMP, the proper configuration should be: