Extra Editorial metadata

Marfeel supports custom meta tags to enrich your article’s structure data.

Author & Byline

An Author refers to the person responsible for creating a piece of content like an article, a blog post or any other form of written material. Normally matches the Author that created the content on the CMS.

A Byline is the public text that acknowledges and identifies the author(s) responsible for creating an article. Normally matches the public byline as informed on the structure data.

An Author may have multiple bylines for different reasons:

  1. Pseudonyms or pen names: Some authors may write under a pseudonym or pen name, either for personal reasons or to maintain separation between different areas of their work. In such cases, they could have multiple bylines associated with their different pen names.
  2. Variations in name representation: An author’s name may be represented differently across various publications or platforms

As an example, the Author John Smith might publish articles using these different bylines:

  1. John Smith
  2. JS
  3. J.S.
  4. John S.
  5. J. Smith
  6. Generic Editorial byline

Marfeel automatically tracks an article byline based on its structure data. Complementary Marfeel allows tracking the Author for proper analysis around an Author despite her multiple bylines.

To track the Author that created an article you can use the mrf:authors meta tag:

<meta property="mrf:authors" content="Author 1" />

You can list as many authors as necessary with semicolons:

<meta property="mrf:authors" content="Author 1;Author 2;Author 3" />
By default, if mrf:authors is not explicitly informed, the field is automatically populated with the Byline value.

From their User Profile, users can associate an Author to a Marfeel user account, which allows the platform to track content contributions and manage permissions accordingly.


To tag a section within an article, include the following meta tag in the page’s head:

<meta property="mrf:sections" content="sectionName" />

You can also take advantage of this tag to group articles from different sections together, such as:

<meta property="mrf:sections" content="Section 1, Section 2" />

Add as many values as necessary, separated by semicolons.

Sub-Sections and Sub-Sub-Sections

In Marfeel, we understand the importance of organizing content effectively to provide a seamless and optimized reading experience for your users. To facilitate proper analysis and optimize content production of articles Marfeel provides an standardized approach to tagging sub-sections and sub-sub-sections throughout your articles.

To tag a sub-section within an article, use the following syntax:

<meta property="mrf:tags" content="sub-section:[sub-section name]" />

To tag a sub-sub-section within an article, follow this syntax:

<meta property="mrf:tags" content="sub-sub-section:[sub-sub-section name]" />

Replace [sub-section name] and [sub-sub-section name] with the relevant name or label for the sub-section and sub-sub-section. For example, if your article delves into the Barça football team, you can use:

<meta property="mrf:sections" content="Sports" />
<meta property="mrf:tags" content="sub-section:Football" />
<meta property="mrf:tags" content="sub-sub-section:Barça" />


Marfeel allows custom tagging and taxonomies via the mrf:tags meta.

<meta property="mrf:tags" content="tagGroup1:tag_name;tagGroup2:another_tag_name" />

Tags can be used for things like:

  • Type of article: article, longform, branded, gallery etc.
  • By user need: update me, keep me on trend, give me perspective, educate me, inspire me, Divert me
  • Editorial categories

By convention tags can use colons. The first part before the colon is called tag group and the second part is the tag name. These would be working examples:

<meta property="mrf:tags" content="contentType:infography;userNeed:inspire" />
<meta property="mrf:tags" content="category:ukraine;userNeed:update" />

Both tag names and tag groups can include spaces, upper or lower cases and any other character except for :. An article tagged with Ticker Symbol:AMZ will generate a tag group named Ticker Symbol and a tag name AMZ.

In case multiple tags under the same tag group need to be added multiple pairs have to be declared:

<meta property="mrf:tags" content="Ticker Symbol:AMZ;Ticker Symbol:GOOGL" />

Custom canonical for syndicated content

By default, Marfeel assigns the traffic to the canonical URL informed on the page.
If you are using syndicated content from a third-party site, you usually want to attribute that traffic to your domain.

You can use mrf:canonical meta property to inform Marfeel to use that URL instead of the canonical one.

<meta property="mrf:canonical" content="https://yourdomain.com/yourcanonical" />
Please note that the use of mrf:canonical will not have any effect on SEO, Google Analytics or any other tool. This is a Marfeel-specific parameter used only for reporting convenience

In case you are using AMP, the proper configuration should be:

  • Original content:
    • URL: thirdpartydomain.com/theurl
    • canonical: thirdpartydomain.com/theurl
  • Syndicated content in your website, web version:
    • URL: yourdomain.com/yoururl
    • canonical: thirdpartydomain.com/theurl
    • mrf:canonical: yourdomain.com/yoururl
  • Syndicated content in your website, AMP version:
    • URL: amp.yourdomain.com/yoururl
    • canonical: yourdomain.com/yoururl