Compass can also read custom
meta tags if not all of your article’s information is visible on a page.
If some of your articles are signed different than your usual author names, you can still privately track the real author in compass.
Whenever an article is signed by a generic author like “The Newsroom”, “The team”, or with initials, such as “I.S.” instead of a full name, include in the
head of the page the following meta:
<meta property="mrf:authors" content="Author 1" />
You can list as many authors as necessary with semicolons:
<meta property="mrf:authors" content="Author 1;Author 2;Author 3" />
If an article belongs to multiple sections, add the following
meta tag in the page’s
<meta property="mrf:sections" content="Parent section;Child Section" />
You can also take advantage of this tag to group articles from different sections together, such as:
<meta property="mrf:sections" content="Branded Content;Article with Video" />
Add as many values as necessary, separated by semicolons.
Marfeel allows custom tagging and taxonomies via the
<meta property="mrf:tags" content="tagGroup1:tag_name;tagGroup2:another_tag_name" />
Tags can be used for things like:
- Type of article: article, longform, branded, gallery etc.
- By user need: update me, keep me on trend, give me perspective, educate me, inspire me, Divert me
- Editorial categories
By convention tags can use colons. The first part before the colon is called tag group and the second part is the tag name. These would be working examples:
<meta property="mrf:tags" content="contentType:infography;userNeed:inspire" /> <meta property="mrf:tags" content="category:ukraine;userNeed:update" />
Both tag names and tag groups can include spaces, upper or lower cases and any other character except for
:. An article tagged with
Ticker Symbol:AMZ will generate a tag group named
Ticker Symbol and a tag name
In case multiple tags under the same tag group need to be added multiple pairs have to be declared:
<meta property="mrf:tags" content="Ticker Symbol:AMZ;Ticker Symbol:GOOGL" />
By default, Marfeel assigns the traffic to the canonical URL informed on the page.
If you are using syndicated content from a third-party site, you usually want to attribute that traffic to your domain.
You can use
mrf:canonical meta property to inform Marfeel to use that URL instead of the canonical one.
<meta property="mrf:canonical" content="https://yourdomain.com/yourcanonical" />
In case you are using AMP, the proper configuration should be:
- Original content:
- Syndicated content in your website, web version:
- Syndicated content in your website, AMP version: