When running A/B tests, you can now instantly see which parts (image or headline) of each variant have changed with clear visual indicators. New quick action menus let you copy text, open articles, and download images directly from the test panel, making it easier to review and manage your tests.
Enhanced A/B Testing: See What Changed and Act Faster
We have improved the A/B testing experience with visual indicators and quick actions that make it easier to understand your test setup and work with variants.
When you create or review A/B tests, you can now instantly see which elements have been modified in each variant. Clear visual indicators show whether you have changed the title, image, or both, with the original variant explicitly marked for reference. This helps you quickly verify your test configuration and understand how variants differ from each other.
Managing variants is now more efficient with contextual menus that appear on hover. Copy variant text to your clipboard, open the original article in a new tab, or remove variants without navigating away from the test panel. These streamlined actions save time when reviewing multiple tests or preparing reports.
For teams working with images, new hover options let you download variant images or preview them in full size. This is particularly useful when comparing image quality or coordinating with other editors that might not have the image locally to change it on the CMS.
The updated interface also features improved visual design, including clearer borders, better spacing, and distinct highlighting for winning variants. These refinements make it easier to scan test results and identify performance patterns at a glance.
These enhancements respond to feedback from publishers who run frequent A/B tests and need faster ways to review, compare, and act on variant data. The improvements are available now in Marfeel Optimize.